What is CRM

CRM is stands on Customer relationship management. it is a term that refers to strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. 

Objectives of CRM :

·      Improve Customer Satisfaction − CRM helps in customer satisfaction as the satisfied customers remain loyal to the business and spread good word-of-mouth. This can be accomplished by fostering customer engagement via social networking sites, surveys, interactive blogs, and various mobile platforms.

·      Expand the Customer Base − CRM not only manages the existing customers but also creates knowledge for prospective customers who are yet to convert. It helps creating and  managing a huge customer base that fosters profits continuity, even for a seasonal business.

·    Enhance Business Sales − CRM methods can be used to close more deals, increase sales,  improve forecast accuracy, and suggestion selling. CRM helps to create new sales  opportunities and thus helps in increasing business revenue.

CRM Software :

•      Sales Force

•      Microsoft Dynamics CRM

•      Oracle Sales Cloud

•      Sugar CRM

•      Workbooks CRM

•      Insightly

•      Nimble

•      Zoho CRM

•      NetSuite CRM

•      Veeva CRM