CRM is stands on Customer relationship management. it is a term that refers to strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
Objectives of CRM :
· Improve Customer Satisfaction − CRM helps in customer satisfaction as the satisfied customers remain loyal to the business and spread good word-of-mouth. This can be accomplished by fostering customer engagement via social networking sites, surveys, interactive blogs, and various mobile platforms.
· Expand the Customer Base − CRM not only manages the existing customers but also creates knowledge for prospective customers who are yet to convert. It helps creating and managing a huge customer base that fosters profits continuity, even for a seasonal business.
· Enhance Business Sales − CRM methods can be used to close more deals, increase sales, improve forecast accuracy, and suggestion selling. CRM helps to create new sales opportunities and thus helps in increasing business revenue.
CRM Software :
• Sales Force
• Microsoft Dynamics CRM
• Oracle Sales Cloud
• Sugar CRM
• Workbooks CRM
• Insightly
• Nimble
• Zoho CRM
• NetSuite CRM
• Veeva CRM
4 comments:
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Great blog post! CRM systems have truly revolutionized how businesses manage their customer relationships. The ability to centralize data, streamline communication, and automate workflows can significantly enhance productivity and customer satisfaction. Tools like Ordaana.com, which combine CRM features with business management functionalities, are especially beneficial for small businesses looking to scale effectively.
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